If a Buyer Is Unhappy with Their Purchase Decision,what Are

Multiple Choice

If a buyer is unhappy with their purchase decision,what are they more likely to do than those who are happy with their purchase decision?

A) Use a different decision-making process
B) Continue to purchase the same product until a replacement is found
C) Tell others
D) Rely more on rational motives
E) Develop a more limited evoked set of purchase options