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When Would a Manufacturer Use an Exclusive Distribution Strategy to Market

Question 77

Multiple Choice

When would a manufacturer use an exclusive distribution strategy to market a product?


A) When there is a need to create promotional advantage
B) When the manufacturer has a low-cost product that is new for the market
C) To build a strong relationship between the manufacturer and the wholesaler
D) When the manufacturer wants to break into a new geographic location
E) When the item is a high-cost or prestige product

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