After Attending a Total Quality Management (TQM) Seminar, a Small

Multiple Choice

After attending a total quality management (TQM) seminar, a small business owner decides that her firm has a good customer focus and adequate tools and techniques. To be assured of a really strong quality program, however, she knows that she must now establish the proper

A) statistical quality control.
B) benchmarking.
C) marketing research.
D) organizational culture.