A Small Business Owner Wishes to Persuade a Highly Qualified

Multiple Choice

A small business owner wishes to persuade a highly qualified applicant (a business school graduate) to consider a position with his firm carefully, even though the applicant has also had offers from large corporations. The owner should most strongly emphasize the

A) family atmosphere.
B) retirement program.
C) potential for greater freedom of personnel to structure their job duties.
D) long history of the firm.