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You Make the Call-Situation 2

Question 73

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You Make the Call-Situation 2
Lynn Cooper owns and operates BFW, Inc., in Lexington, Kentucky, where she produces fiber-optic lights and headgear-mounted video cameras used for medical exams and surgery. She sees exporting as a means of increasing sales, but with just one employee, she wonders how best to handle the additional marketing and distribution exporting would require.
You Make the Call-Situation 2 Lynn Cooper owns and operates BFW, Inc., in Lexington, Kentucky, where she produces fiber-optic lights and headgear-mounted video cameras used for medical exams and surgery. She sees exporting as a means of increasing sales, but with just one employee, she wonders how best to handle the additional marketing and distribution exporting would require.

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