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    Exam 16: Pricing and Credit Decisions
  5. Question
    A Pricing Tactic Whereby a Firm Sets a High Price
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A Pricing Tactic Whereby a Firm Sets a High Price

Question 27

Question 27

Multiple Choice

A pricing tactic whereby a firm sets a high price to convey an image of high quality or uniqueness is known as


A) skimming pricing.
B) penetration pricing.
C) variable pricing.
D) prestige pricing.

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