Hollywood Entertainment Analyzed Its Customer Base to Ascertain the Characteristics

Multiple Choice

Hollywood Entertainment analyzed its customer base to ascertain the characteristics of customer segments and understand special market conditions. The independent movie theater found that senior citizens thought the current $5 admission price was too high and that most consumers preferred to go to the movies after 6:00 p.m. To strengthen ticket demand, Hollywood Entertainment began offering $3.50 tickets to all seniors and $4 tickets for all movies starting before 6:00 p.m. Hollywood Entertainment was employing a

A) variable pricing strategy.
B) flexible pricing strategy.
C) price lining strategy.
D) differentiated pricing strategy.