Essay
You Make the Call-Situation 3
Who hasn't heard of the energy drink Red Bull? It is the 900-pound gorilla in the growing energy drink market. But Hansen Natural Corporation, maker of Monster energy drink, is giving Red Bull a run for its money. The company reaches its core market of males aged 18 to 32 by flooding retailers with giant (16-ounce) cans of its various energy drink offerings, in essence super-sizing the much smaller cans sold by Red Bull. Its striking packaging and oversized cans are helping Monster make inroads in the growing energy drink market.
(Source: Roben Farzad, "Who's Afraid of the Shorts? Not Monster," Business
Week, November 28, 2006, p. 40.)
Correct Answer:
Verified
Correct Answer:
Verified
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