Mary Adams, an Independent Sales Contractor, Recently Expressed Her Concern

Multiple Choice

Mary Adams, an independent sales contractor, recently expressed her concern about having to travel extensively in her car each day to see clients. Specifically, Adams realized that the time she spent in her car was hindering her ability to be in continuous contact with important clients. She believes the purchase of a cellular phone would allow her more freedom to conduct business outside of the office. Adams has just proceeded through the _____ stage of consumer decision making.

A) purchase evaluation
B) evaluative categorization
C) problem recognition
D) cognitive dissonance