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    Exam 14: Building Customer Relationships
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    Groups That an Individual Allows to Influence His or Her
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Groups That an Individual Allows to Influence His or Her

Question 39

Question 39

Multiple Choice

Groups that an individual allows to influence his or her behavior are known as


A) reference groups.
B) referral groups.
C) perceptual groups.
D) associate groups.

Correct Answer:

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