True/False
When a strategist divides the total market for a product or service into groups with similar needs, so that each group is likely to respond to the same marketing strategy, he or she is engaging in a practice called market segmentation.
Correct Answer:
Verified
Correct Answer:
Verified
Q35: Customer satisfaction is not the means to
Q41: Entrepreneurs should base their market assessments,production schedules,inventory
Q41: Problems typically associated with the use of
Q42: You Make the Call-Situation 1<br>In 1998, Rosie
Q43: The areas of marketing strategy that should
Q44: A small business can determine whether a
Q45: Sales forecasts are typically expressed in dollars
Q62: Small business owners can now buy inexpensive
Q72: Techniques used to collect primary data are
Q123: A detailed analysis of competitors is an