Ideas Unlimited Is a Recently Established Consulting Firm That Specializes

Multiple Choice

Ideas Unlimited is a recently established consulting firm that specializes in providing retailers with information about regional sales trends. Typically, retail establishments are classified into three categories (specialty, niche, and general retailers) . The current CEO of Ideas Unlimited wants to know the estimated demand in the market for its services. Accordingly, she instructs the firm's marketing department to identify all buyers in each category of retailers and derive a full demand assessment. The CEO is requesting a market demand estimate based on the

A) breakdown forecasting process.
B) aggregate forecasting process.
C) buildup forecasting process.
D) indirect forecasting process.