Essay
You Make the Call-Situation 2
Alibek Iskakov has opened a small café named Oasis in Kokshetau, a city in Kazakhstan. In order to get primary data on the market for his café, he conducted a survey of 100 people-45 men and 55 women. Forty-eight respondents were between 18 and 24 years old, 38 were between 25 and 50 years old, and 14 were over 50 years old. The survey asked the following questions:
1.How often do you visit restaurants?
2.What is your favorite restaurant in Kokshetau? Why?
3.What is the most important factor for you in choosing a restaurant?
4.Would a small, neat café with traditional food appeal to you?
a. (If no) Why not?
b. (If yes) When would you patronize it?
5.How much are you willing to pay for dinner?
Correct Answer:

Verified
Correct Answer:
Verified
Q18: Marketing research is defined as the gathering,processing,reporting,and
Q36: The description of potential customers in a
Q62: Holly Fields, when developing a marketing plan
Q64: The name of the product and/or service
Q68: You Make the Call-Situation 3<br>Mary Wilson is
Q69: At minimum, the price of a product
Q71: Identifying all buyers in a market's submarkets
Q78: Using the number of births in a
Q97: A firm's marketing mix consists of _
Q127: If an entrepreneur anticipates several target markets,each