You Make the Call-Situation 1

Essay

You Make the Call-Situation 1
Ethan Moore is a college student in Phoenix, Arizona, currently enrolled as an entrepreneurship major. Moore's home is in Chandler, Arizona, a nearby city where he is considering purchasing a franchise. The franchise caught his interest while he was on a shopping trip to the Tucson Mall, and is operated by an Idaho-based gumball company named Gumball Gourmet.
Moore talked to the owner of the franchise at the Mall while he was stocking the kiosk, which is set up in three tiers with 47 gumball machines and a money changer. The owner mentioned in their brief conversation that this particular kiosk had sold 12,000 gumballs in the last 30-day period.
From information he found at the Gumball Gourmet Web site, Moore determined that franchises are available with as little as a $25,000 investment.
(Source: http://www.gumballgourmet.com, September 2003.)