Multiple Choice
Public relations differs from marketing because ________.
A) only marketing is concerned about a company's bottom line
B) marketing efforts focus primarily on consumers
C) public relations efforts focus on a broad range of publics
D) B and C
E) All of the above.
Correct Answer:
Verified
Correct Answer:
Verified
Q12: Public relations _.<br>A)is a research-based social science<br>B)is
Q13: Both PRSA and IABC have accreditation programs
Q14: In values-driven public relations,the practitioner should consider
Q15: The values-driven management of relationships between an
Q16: The authors of your textbook argue that
Q18: Public relations practitioners are influenced by _.<br>A)their
Q19: Which of the following describes the Reflective
Q20: There is a common definition of public
Q21: The process of researching,creating,and refining a product
Q22: Among the flaws in the traditional four-step