Multiple Choice
The use of public relations strategies and tactics to foster and enhance the shared interests and values of an organization and the publics important to its success is known as ________.
A) marketing
B) relationship management
C) advertising
D) human relations
E) integrated marketing communications
Correct Answer:

Verified
Correct Answer:
Verified
Q2: What are the five elements that are
Q3: A profession is distinguished from a trade
Q4: Decision-making based on research is known as
Q5: Public relations is licensed by state and
Q6: "Meltdown Monday" refers to _.<br>A)the failure of
Q8: The first question an organization should ask
Q9: The execution phase of the public relations
Q10: Some oppose government licensing of public relations
Q11: Why does public relations play an important
Q12: Public relations _.<br>A)is a research-based social science<br>B)is