Multiple Choice
In their controversial book The Fall of Advertising and the Rise of PR,Al and Laura Ries wrote that ________.
A) PR is more successful than advertising when launching brands.
B) the days of the advertising industry are numbered
C) PR has more credibility than advertising
D) A and B
E) B and C
Correct Answer:
Verified
Correct Answer:
Verified
Q29: What is marketing public relations?
Q30: Public relations is different from marketing because
Q31: The process of researching,creating,refining,and promoting a product
Q32: Public relations is part of a broader
Q33: Database marketing in the European Union _.<br>A)has
Q35: A key to a successful IMC campaign
Q36: At the heart of a successful IMC
Q37: The use of controlled media to influence
Q38: Which of the following is not one
Q39: Traditional tactics in marketing public relations include