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A Researcher Is Interested in Whether Customer Loyalty (Measured on a 5-Point

Question 9

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A researcher is interested in whether customer loyalty (measured on a 5-point Likert scale) of people with a bonus card differs from loyalty of people without a bonus card.To test this he can make use of:


A) An independent samples t-test.
B) ANOVA.
C) A paired-samples t-test.
D) A Chi-square test.

Correct Answer:

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