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    Business
  3. Study Set
    Understanding Canadian Business
  4. Exam
    Exam 15: Managing the Marketing Mix: Product, Price, Place, and Promotion
  5. Question
    The Activity That Evaluates Public Attitudes and Implements a Program
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The Activity That Evaluates Public Attitudes and Implements a Program

Question 4

Question 4

Multiple Choice

The activity that evaluates public attitudes and implements a program to earn public understanding and acceptance is called:


A) marketing research.
B) public relations.
C) marketing communication system.
D) advertising.

Correct Answer:

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