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  3. Study Set
    Understanding Business Study Set 1
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    Exam 21: Managing the Marketing Mix: Product, Price, Place and Promotion
  5. Question
    At a Recent Sporting Event, a Local Beer Distributor Gave
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At a Recent Sporting Event, a Local Beer Distributor Gave

Question 361

Question 361

Multiple Choice

At a recent sporting event, a local beer distributor gave free beverage mugs to all adults with a paid admission. This is an example of:


A) market segmentation.
B) sampling.
C) publicity.
D) sales promotion.

Correct Answer:

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