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    Understanding Canadian Business
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    Exam 14: Marketing: Building Customer and Stakeholder Relationships
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    All of the Following Statements About the B2B Market Are
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All of the Following Statements About the B2B Market Are

Question 3

Question 3

Multiple Choice

All of the following statements about the B2B market are true except:


A) the markets are often geographically concentrated.
B) the size of industrial customers is relatively large.
C) industrial buyers tend to be more rational.
D) B2B market is smaller than the consumer market.

Correct Answer:

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