Business Decisions Should Consider the Interests of Customers,employees,suppliers,government Officials,and Stockholders

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Business decisions should consider the interests of customers,employees,suppliers,government officials,and stockholders.
All of the groups mentioned stand to gain or lose by the policies and activities of a business.They are referred to as stakeholders.A major challenge of businesses is to improve profits while trying to maintain a balance between the interests of all stakeholders.See Figure 1.1