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    Management Information Systems Study Set 8
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    Exam 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
  5. Question
    Analytical CRM Applications
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Analytical CRM Applications

Question 4

Question 4

Multiple Choice

Analytical CRM applications


A) include tools for marketing automation.
B) provide consolidated data for operational CRM applications.
C) are based on data consolidated from operational CRM applications.
D) provide customer-facing applications.

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