Multiple Choice
Which of the following best illustrates the use of information systems to focus on market niche?
A) A car manufacturer's Web site that lets you customize the features on the car you are purchasing.
B) A restaurant chain analyzing local sales figures to determine which menu items to serve.
C) A bookseller selling an e-book reader that reads only the bookseller's books.
D) A department store creating specialized products for small groups of customers.
Correct Answer:
Verified
Correct Answer:
Verified
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