The Quality of Hyundai Vehicles Has Increased Dramatically

Multiple Choice

The quality of Hyundai vehicles has increased dramatically. Its cars now rank at the top of the list in vehicle quality, exceeding even Toyota. To management's surprise, this has not led to an increase in sales. From the standpoint of capabilities, what can we conclude about Hyundai's quality?

A) The increased quality fails the "value" test.
B) The increased quality fails the "rare" test.
C) The increased quality fails the "costly to imitate" test.
D) The increased quality fails the "nonsubstitutable" test.