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  3. Study Set
    Small Business Management Study Set 1
  4. Exam
    Exam 5: Developing an Effective Business Plan
  5. Question
    The Marketing Plan Should Identify User Benefits and Show Evidence
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The Marketing Plan Should Identify User Benefits and Show Evidence

Question 58

Question 58

True/False

The marketing plan should identify user benefits and show evidence of consumer interest,as well as clarifying the firm's competitive edge.

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