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    Small Business Management Study Set 1
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    Exam 2: Start-Up and the Need for Competitive Advantage
  5. Question
    An Effective Marketing Advantage Can Occur When the Consumer Is
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An Effective Marketing Advantage Can Occur When the Consumer Is

Question 9

Question 9

True/False

An effective marketing advantage can occur when the consumer is convinced of the uniqueness and desirability of the product or service-real or perceived.

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