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Juanita Wants to Sell the Best Experience in Travel to Her

Question 71

Multiple Choice

Juanita wants to sell the best experience in travel to her clients.She wants them to feel that no other travel company could take care of all their needs as well.For this Juanita builds in a large margin of profit.Which competitive advantage strategy does Juanita use?


A) customer service
B) cost-based
C) differentiation
D) premium product

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