Jennifer Has a Patent for Her Software and Feels the Potential

Multiple Choice

Jennifer has a patent for her software and feels the potential for profits is very high given the current market.Even though she is a one-person business at start-up she is confident she will be able to secure financing.What else does Jennifer need to know to determine how her business will financed?

A) sales of her closest competition
B) preference for debt or equity
C) demographics of her target market
D) projected salaries of the company's executives