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    Services Marketing
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    Exam 15: Pricing of Services
  5. Question
    The Basic Formula for _____ Is Price = Direct Costs
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The Basic Formula for _____ Is Price = Direct Costs

Question 35

Question 35

Multiple Choice

The basic formula for _____ is Price = Direct costs + Overhead + Profit margin.


A) Contribution margin
B) Return on investment
C) Cost-based pricing
D) ABC costing
E) Net profit

Correct Answer:

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