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Horatio's Hardware Stores Recognizes Sales Associates Who Provide Excellent Customer

Question 17

Multiple Choice

Horatio's Hardware Stores recognizes sales associates who provide excellent customer service by rewarding them with a "Hero Award," which is displayed in the store where the sales associate is employed.To measure a sales associate's service performance,which type of research should Horatio's Hardware Stores use?


A) Complaint solicitation
B) Critical incidents studies
C) Relationship surveys
D) Mystery shopping
E) Lost customer research

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