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    Business
  3. Study Set
    Services Marketing
  4. Exam
    Exam 5: Listening to Customers Through Research
  5. Question
    Lead User Research Brings in Customers Who Are Opinion Leaders
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Lead User Research Brings in Customers Who Are Opinion Leaders

Question 4

Question 4

True/False

Lead user research brings in customers who are opinion leaders or innovators and asks them what requirements existing products or services are not currently meeting.

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