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Caitlin Is a Highly Motivated Sales Executive for a Company

Question 94

Multiple Choice

Caitlin is a highly motivated sales executive for a company that sells business textbooks.She always strives to create personal relationships with the professors of colleges and universities.When a committee of professors at Bridgeton University was constituted to select a new marketing book,her book was selected.Her amiable relationship with the committee chairman paved the way for this selection.The committee chairman trusts Caitlin and believes that she will meet his expectations.Identify the type of relationship between Caitlin and the committee chairman in this scenario.


A) Relational partnership
B) Functional relationship
C) Internal partnership
D) Solo market transaction
E) Strategic partnership

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