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Zero Zone Inc

Question 7

Multiple Choice

Zero Zone Inc.manufactures and sells display refrigeration and freezer units to supermarkets.A supermarket manager called Nathan,one of Zero Zone's salespeople,to inform him that his Zero Zone rear-load refrigeration display unit needed to be defrosted about three times every day.It was more than the normal rate,and Nathan responded immediately.He cancelled his other appointments and drove to the supermarket.Nathan worked for two hours installing a new oversized coil to fix the problem.Which of the following factors needed for the development of mutual trust is illustrated in this example?


A) Morality
B) Honesty
C) Marketability
D) Customer orientation
E) Likability

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