Multiple Choice
A grocery store wants to know whether e-mails containing recipes have an influence on shopping habits.They are able to track who actually opens the e-mails,as well as the time at which the e-mails are deleted,and are able to track purchasing behavior via their preferred customer program that requires scanning of an identification card to get discounted prices.This allows a(n) ____ measure of the impact of the advertising e-mails.
A) unobtrusive
B) hypothetical
C) self-report
D) subjective
Correct Answer:
Verified
Correct Answer:
Verified
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