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A Marketing Manager Is Interested in Tracing the Pattern of Sales

Question 16

Multiple Choice

A marketing manager is interested in tracing the pattern of sales of a particular product in four different regions of the country on a quarterly basis for the next 2 years.This is an example of a:


A) Cross-sectional study.
B) Longitudinal study.
C) Exploratory study.
D) Case study.

Correct Answer:

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