Multiple Choice
A marketing manager believes that sales promotion has a positive effect on sales.Although he believes that this relationship holds true generally for all consumers he also believes that it is nevertheless contingent on the price consciousness of consumers. What would be the dependent variable here?
A) Profits.
B) Sales promotion.
C) Price consciousness.
D) Sales.
Correct Answer:
Verified
Correct Answer:
Verified
Q2: Job satisfaction is:<br>A)An independent variable.<br>B)A dependent variable.<br>C)A
Q12: Which of the following does not include
Q13: A variable is anything that can take
Q14: A hypothesis can be based on inductive
Q16: Another term for moderating variable is extraneous
Q16: A moderating variable influences the dependent- as
Q18: A _ has a strong contingent effect
Q19: The hypothesis "Women are more motivated than
Q21: Which of the following conditions should not
Q22: Another term for independent variable is predictor