Bundling Is a Pricing Strategy

Multiple Choice

Bundling is a pricing strategy:

A) where the consumer pays an access fee and a price per unit of a good or service and is very rarely practiced in the United States.
B) that divides the amount a consumer pays for a good or service into an access fee and a price per unit.
C) that offers a package deal to consumers on the purchase of five or more products.
D) whose principal characteristic is that it offers a buyer a package consisting of two or more goods that is more attractive than the alternative of buying the goods separately.
E) whose principal characteristic is that it forces the buyer to purchase a package consisting of two or more goods that is often far less attractive, and more costly, than the alternative of buying the goods separately.