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Market Surveys Can Be Quite Useful When

Question 16

Multiple Choice

Market surveys can be quite useful when:


A) questionnaires call for fine discrimination by the respondents.
B) the questionnaires contain no more than three questions.
C) questionnaires do not call for very fine discrimination by the respondents.
D) substantial funds are expended on the survey.
E) questionnaires are combined with advertising.

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