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When Adjusting Sales Presentations for International Audiences, Salespeople Should Recognize

Question 37

Multiple Choice

When adjusting sales presentations for international audiences, salespeople should recognize:


A) in low-context cultures the background and reputation of the salesperson is especially important
B) in high-context cultures the words communicated are especially important
C) in low-context cultures gestures and nonverbal communications are most important
D) in low-context cultures words carry most of the information in communication
E) all of the above are concerns in international sales

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