Universities Constantly Send Information, Promotions and Solicitations to Their Graduates

Multiple Choice

Universities constantly send information, promotions and solicitations to their graduates, even recent graduates who are unlikely to make major donations to the school. Universities know if they can create loyalty, the _______________________ or sum of graduates' purchases and donations over their entire life can be considerable.

A) average return on investment
B) behavioral loyalty return
C) customer selling value
D) donor gratitude endowment
E) lifetime customer value