Caitlin Gold Has Sold Business Textbooks for Seventeen Years

Multiple Choice

Caitlin Gold has sold business textbooks for seventeen years. She makes it a point to try to create a personal relationship with her customers. When a committee of professors selected a new marketing book, her book was one of the three finalists. Because the committee chairperson considered herself a close friend of Gold, she convinced the committee to select Gold's text over the other options. The committee chairperson trusted Gold to provide a good text at a fair price. This is an example of a:

A) relational partnership.
B) functional partnership.
C) transactional relationship.
D) transformational partnership.
E) strategic partnership.