Which of the Following Is True of Market Research in the Context

Multiple Choice

Which of the following is true of market research in the context of small businesses?

A) Formal research programs are a cost-effective way to obtain guidance.
B) The district offices of the U.S. Department of Commerce have good libraries.
C) The Business Committee for the Arts has publications on organizing small businesses.
D) Market research consists of granting a franchisee the right to sell a product.