Multiple Choice
Customer Relationship Management (CRM) can be an effective tool because it:
A) Captures detailed customer information
B) Customizes communications
C) Aids/Contributes to market segmentation
D) Can be added to larger ERP systems
E) All of the above
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q22: Viewing customer service as _ might include
Q23: In the evolution of marketing, the selling
Q24: Marketing plays a critical role in driving
Q25: The end customer is typically an individual
Q26: Individual customer needs should be met in
Q28: The history of marketing involves three major
Q29: Companies can create a competitive advantage through
Q30: An individual who purchases a product for
Q31: A company's supply chain contributes to its
Q32: Today's economy has seen a shift in