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    Supply Chain Management
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    Exam 4: Marketing
  5. Question
    Translating Data About Customer Needs and Preferences into Technical Specifications
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Translating Data About Customer Needs and Preferences into Technical Specifications

Question 63

Question 63

Multiple Choice

Translating data about customer needs and preferences into technical specifications is known as:


A) Value to the customer
B) Quality function deployment
C) Voice of the customer
D) Customer relationship management
E) a and b

Correct Answer:

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