Multiple Choice
How has greater customer affluence increased the importance of SCM?
A) Customers demand higher quality and better service
B) The internet empowered consumers with information
C) Customers wanted more standardized, mass-produced products
D) Customers wanted fewer product choices
E) a and b
Correct Answer:
Verified
Correct Answer:
Verified
Q25: Examples of 'downstream' players in a supply
Q26: When a firm is focusing on its
Q27: There is no effective strategy developed yet
Q28: SCM involves the design and management of
Q29: Pursuing a lean supply chain strategy reduces
Q31: Sustainable/green initiatives can be beneficial to firms
Q32: A demand-driven supply chain is focused on
Q33: The primary role of marketing in an
Q34: It could be argued that information technology
Q35: First tier suppliers are always more important