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A Project Is Exceptionally Risky Might Still Be Undertaken by a Firm

Question 18

Multiple Choice

A project is exceptionally risky might still be undertaken by a firm if they have several other projects underway that are considered more of a sure thing. This approach to project selection is best described by the criterion called:


A) strategic "fit".
B) risk.
C) desire for portfolio balance.
D) top management pressure.

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