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  3. Study Set
    Social Marketing Changing
  4. Exam
    Exam 13: Promotion: Deciding on Messages, Messengers, and Creative Strategies
  5. Question
    What Are the Three Major Factors That Were Mentioned That
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What Are the Three Major Factors That Were Mentioned That

Question 10

Question 10

Essay

What are the three major factors that were mentioned that contribute to perceived messenger credibility?

Correct Answer:

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Expertise, Likability, Trustworthiness
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