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    Exam 5: Segmenting, Evaluating, and Selecting Target Audiences
  5. Question
    What Segmentation Variable Did the Authors of the Case Use
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What Segmentation Variable Did the Authors of the Case Use

Question 19

Question 19

Short Answer

What segmentation variable did the authors of the case use to label the three groups: The Safe Responsibles, The Stoic Individualists, The Thrill-Seeking Socializers.

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