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  3. Study Set
    Strategic Market Management
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    Exam 8: Alternative Value Propositions
  5. Question
    Business Strategy Should Be Challenged with Respect to Whether It
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Business Strategy Should Be Challenged with Respect to Whether It

Question 5

Question 5

Short Answer

business strategy should be challenged with respect to whether it contains a real and perceived value proposition and whether that value proposition is relevant, ________ and ________.

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